When will big business ever smarten up when it comes to what consumers want in this digital age of making and watching movies?  The music business already went through this years ago, and it was a major fiasco.  There’s no point in arguing the fact, that consumers want choice when it comes to watching their movies.  Sure, sometimes I want to go to the theater and watch a move.  Even if it means paying way too much for popcorn, junior mints, and bottled water.  There are some movies, where it’s just worth it to see them on the big screen.  As of late, Avatar was one of those moves.  And, sometimes it’s just fun to get a few buddies or even one, and go see a movie.  It’s a good excuse for a night out, and pretty cheap when it comes to entertainment.  There’s a new theater we have in town, that is a bit more upscale, and has waiters, a bar, and allows you to even drink beer while watching the theater.

But then again, I’ve got a nice home theater setup, so often I just want to sit at home in my PJs, and watch a movie or two with the family.  It’s great family time, and the kitchen is well stocked with all our favorite goodies, at much more reasonable prices.  Plus the kids can get up and go to the bathroom without interrupting a half dozen people in their row as they squeeze buy.  Our neighbourhood is also fortunate enough, to have a great little privately owned video store just down the street.  The owner is very friendly, and has a remarkable knack for remembering every customers phone number in his head.  He can’t always remember names, but it’s amazing he can remember phone numbers (store account numbers) for what must be several hundred customers.  I run a small business myself, and really like to support other small business guys when I can.

And finally, sometimes I want to watch movies online.  I’m a bit of computer geek, and it just seems kind of cool to be able to watch movies with your computer.  Whether streaming them over your computer, or to your PS3 and other media devices, it’s hard to argue that this is the way of the future when it comes to movies.  Go ahead, and give it a try.  You can watch The Book of Eli, and see if you like it.  I have a feeling that you will.